VITA ADDELIA
Senior Product Designer
Enterprise SaaS · AI Product Design · E-commerce · Design Systems
Summary
Most of my work lives behind business-critical workflows rather than marketing websites. I’ve designed enterprise healthcare systems used by hospitals, optimized high-performing commerce experiences for international markets, and built reusable design systems that scale across products. I enjoy simplifying complex domains into experiences users barely have to think about—while ensuring every design decision is backed by research, technical feasibility, and measurable outcomes.
Career Highlights
+1,125%
Active User Growth
+116%
Conversion
2.3×
ROAS Increase
29+
Landing Pages
19+
Products Built
40%
Organic Traffic
Experience
Product Designer (E-commerce)
BlazeCommerce · Australia, Remote
May 2024 – Present
Built conversion-focused WooCommerce and WordPress experiences for international e-commerce brands.
Designed 19+ e-commerce websites and web applications across Shopify, WooCommerce, WordPress, and Framer for international brands.
Increased organic traffic by 40% through improved information architecture, navigation, and SEO-conscious UX.
Improved conversion by 25% by redesigning customer journeys, product discovery, and purchase flows.
Built reusable component libraries and scalable design systems that improved design consistency across client projects.
Partnered with developers throughout implementation, providing developer handoff, design documentation, and Design QA.
Product Designer (Growth & Commerce)
DSCommerce · Germany, Remote
Jan 2025 – January 2026
Designing high-performing Shopify and WooCommerce experiences for European e-commerce brands in the DACH market.
Designed 29+ conversion-focused landing pages for the DACH market, improving conversion by +116% through UX optimization and A/B testing.
Increased campaign performance to 2.3× ROAS by optimizing product discovery and purchase journeys.
Used Microsoft Clarity, Google Analytics, heatmaps, and session recordings to identify friction and prioritize improvements.
Senior Product Designer
NOTES Healthcare ERP · Indonesia
Jan 2022 – May 2024
Enterprise Healthcare ERP integrating BPJS, SATUSEHAT, and Dukcapil across hospitals and clinics.
Led end-to-end product design across complex multi-role workflows for doctors, nurses, pharmacists, administrators, and patients.
Built scalable design systems using Figma Variables, Auto Layout, and standardized interaction patterns across multiple ERP modules.
Partnered with PMs and Engineers from discovery through Design QA, providing developer handoff and implementation reviews.
Integrated Claude, Cursor, and Figma AI to accelerate prototyping, research synthesis, and documentation. Contributed to +1,125% active user growth.
Experience
Continued
UX Designer
Kampus Indonesia · Indonesia
2022
Designed responsive web and mobile learning experiences for an online education platform.
Conducted usability testing and user interviews to improve onboarding and course discovery.
Lead UX Designer
Diceritain · Indonesia
2021
Mental health peer-support mobile application.
Led end-to-end UX design from research through prototype, building the product’s first design system and interaction foundation.
Supported product growth reaching 27,000+ user session hours through qualitative research with students and young professionals.
Core Skills
Product Design
End-to-End Product Design
Product Discovery · UX Strategy
Interaction Design · Journey Mapping
High-Fidelity Prototyping
Design Systems · Accessibility
Design Systems & Dev Collab
Figma Variables · Design Tokens
Auto Layout · Variants
Developer Handoff · Design QA
Agile · Cross-functional Collab
Responsive Design
Research & Analytics
User Interviews · Usability Testing
A/B Testing · Heatmaps
Google Analytics · Microsoft Clarity
AI Workflow & Tools
Figma · FigJam · Framer
Claude · Cursor · ChatGPT · v0
Adobe Creative Suite · Notion · Jira
Selected Projects
Enterprise Healthcare ERP
Government-integrated SaaS simplifying multi-role workflows across hospitals and clinics.
German Commerce Experiences
High-converting Shopify & WooCommerce for the DACH market — +116% conversion, 2.3× ROAS.
Pension Finance Dashboard
Enterprise dashboards simplifying complex financial data into actionable insights for pension administrators.
Commerce Ecosystem
Shopify, WooCommerce, WordPress, and Framer for healthcare, retail, education, and consumer brands.
Education
Bachelor of Science
Yogyakarta State University · 2022
Certifications
Professional Visual Design — Adobe Certified
Human Computer Interaction
UI/UX Design & Research
Build eCommerce Websites with WordPress & WooCommerce